Engage In Conversation With Your Audience

 

Social media has become the number one channel for customer service, and if you aren't active and responsive, you will push your customers to a competitor.
There is a need to create an engagement strategy, Ask questions , respond to customers and consumers questions .You should also be strategic about the various networks on which these discussions might occur. A comment on LinkedIn, for example, requires a very different type of response than a Tweet. Understanding the medium should be a core part of how you engage with each user.